Mavericks

MAVERICKS — Eric Dena
MAVERICKS Launch: June 15, 2025
True insider memoir • early cannabis era • business + chaos

MAVERICKS

Making Moves Before the Cannabis Industry Had Rules

The real story of how early operators built the cannabis business before regulation, Wall Street, and corporate playbooks. Get early excerpts, launch bonuses, and a private checklist for operators.

As seen in The Wall Street Journal • Los Angeles Times • OC Register • Channel 4 News
Launch Countdown
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Free bonus
“The Mavericks Checklist” (PDF)
Deal traps, compliance realities, and the lessons that contradict the green rush fantasy.
Send Me the PDF + Updates

Before cannabis had rules, there were Mavericks.

This isn’t a “green rush” highlight reel. It’s the real operator story: pressure, deals, federal fear, mistakes, betrayal, and the lessons that still apply today.

The Truth

How early deals actually happened—without playbooks, compliance teams, or safety nets.

The Mistakes

The calls that almost went too far, and how risk creeps in when momentum feels unstoppable.

The Reality

Why the green rush fantasy collapses under taxes, margin pressure, regulation, and bad partners.

Get launch updates + bonuses

Join the list for early excerpts, launch alerts, and the free PDF checklist. You can also request consulting or media.

After you submit, you’ll be sent to a page to download the PDF instantly.
What you’ll receive
  • First chapter + select scenes (early drops)
  • The Mavericks Checklist (PDF)
  • Launch day alert + bonus unlocks
  • Media kit option (for podcasts/outlets)
Press highlights
The Wall Street Journal • Los Angeles Times • OC Register • Channel 4 News

Operator / Investor Consulting

If you’re buying, selling, restructuring, or protecting margins, I help licensed operators make clean moves— diligence, operational cleanup, revenue optimization, and licensing strategy.

Acquisition & Diligence

Deal structure, valuation logic, license risk, operational reality checks.

Operational Cleanup

Cut waste, fix process, close compliance gaps, tighten staffing and controls.

Growth & Exit

Prepare for capital, partnerships, or exit—without getting trapped by bad terms.

Media & Speaking

Available for podcasts, business media, and panels. Fast response for deadlines.

© 2025 Eric Dena • All rights reserved